'Smart Choice' Food Labels May Be Coming to a Supermarket Near You
June Chen, MD
Beginning in mid-2009, a new food label called 'Smart Choice' may be appearing on the front of packaged goods at your local grocery store.
The Smart Choices Program is a new nutrition labeling program that aims to help shoppers make more nutritious food and beverage choices throughout the supermarket. It includes a symbol that identifies, right on the front of the package, the more nutritious choices within specific food product categories. In order to qualify for the Smart Choices Program, a product must meet specific nutritional standards that were developed based on the Dietary Guidelines for Americans and other authoritative nutrition science sources.
Participation in the Smart Choices Program is on a voluntary basis, and companies that are likely to participate in the program include Coca-Cola, General Mills, Kellogg, Kraft Foods, and Wal-Mart. For more information on the Smart Choices Program, visit smartchoicesprogram.com
Source
The Keystone Center, News release
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